Tradequip moves toward all-digital format

(Crossville, Tenn.)—Tradequip International, the buy/sell magazine that targets oil and gas professionals, and a pillar of the energy industry since 1978, will cease printing its magazine effective January 1, 2020. While the publication will no longer be in print, it will continue to offer its popular online marketplace at Tradequip.com and will provide a full range of digital marketing services for oil and gas companies.

“Advertising has become a digital medium,” said Jon Goodwin, publisher. “So we have totally reimagined our brand, unleashing the power of digital for buyers and sellers of oilfield equipment and related products and services.”

Tradequip is published by the Cosby Harrison Company (CHC, formerly TAP Publishing Company). Over its 41-year existence, Tradequip has become the definitive resource for energy industry buyers and sellers worldwide. The publication’s website was launched in 1998.

The publisher said that ever-evolving technological changes give rise to innovation for Tradequip. The magazine’s move toward eliminating print and going all-digital, he added, will allow it to focus its time and resources on growing and making the digital experience the best it can be for both buyers and sellers in the energy industry.

 “Our brand is extremely reputable, dependable and results-producing,” commented Goodwin. “Redefining our publication helps our customers take advantage of the power of digital for immediacy, currency and convenience. It also helps them diversify their marketing strategies and spread their advertising budgets into more channels, increasing buyer access to their products and brand.”

Tradequip will continue to offer its mainstay web offerings such as company profiles and inventory lists, boosted social media posts, direct email campaigns, and Smart Campaigns using Google Ads. Also available are a new eCommerce platform where users can buy and sell direct on Tradequip.com, and services such as expanded social marketing, website development and search marketing.

The publication will also still offer some print options in the marketing mix. Available are postcards as well as catalogs, booklets and brochures mailed directly to the company’s energy database.

“We can help customers with everything,” said Goodwin, “from competitive analysis and strategic planning; to content, web design and search marketing; to social media, email, multi-media and direct mail—basically anything that a full-service marketing agency does. We can also provide analytics that measure the overall success of their marketing efforts.”

Tradequip has a diverse team of talented professionals including sales, administration, strategists, IT, programmers, web designers, writers and graphic artists. While based in Crossville, Tenn., the company has recently expanded from its home office to locations in Tulsa, Okla. and Nashville, Tenn.

Goodwin said Tradequip’s new business model will highlight the value that its online marketplace and other services possess, and it will capitalize on their ability to connect buyers and sellers in new, innovative ways. Enhanced marketing features will allow the company’s sales reps to prove, unequivocally, that Tradequip’s marketplace drives results.

“Our company is going to continue to do the same thing it has done since 1937,” concluded Goodwin. “Simply, bringing buyers and sellers together in the most effective and efficient ways while providing world-class customer service.”

https://www.tradequip.com/digital