Launch of HI Design Americas and The F&B Summit in Oman expands company’s suite of hospitality brands as international reach grows
dmg events, a leading international events company, is expanding its global reach with the launch of HI Design Americas in the US and The F&B Summit in Oman.
HI Design Americas and The F&B Summit are niche events for the hospitality sector focusing on personal contact between buyers and suppliers.
HI Design Americas will debut at the Omni Amelia Island Plantation, Florida from 9 to 11 September this year. On the 23rd of that same month, The F&B Summit will launch at the Shangri-La Barr Al Jissah Resort, in Muscat and run until the 25th.
The launches complement the company’s existing exhibitions model, anchored by the Hotel Show series and its design event INDEX. The Hotel Show is celebrating its 20th year in Dubai, with geo-adapted editions growing fast in Saudi Arabia and South Africa. HI Design in particular cements the gap between the two sectors – hospitality and design – perfectly complementing The Hotel Show and INDEX offers.
Both launches also clearly demonstrate how dmg events uses industry investment as an indicator to shape its strategy. HI Design Americas enters a market where currently there are 1,484 hotels planned or in development across the Americas, more than 500 of which are on the US East Coast. Similarly, the F&B Summit will launch into a region where annual F&B sales topped US$145bn in 2018 and are expected to rise by another US$35bn by 2023.
“HI Design is focused specifically on the interior design of luxury hotels,” explained Andy Stuart – Senior Vice President – Design & Hospitality, dmg events.
“The event curates specialist business meetings between key buyers from currently active hotel projects and a carefully vetted selection of suppliers. It dovetails perfectly with the work our teams do with a growing portfolio of Hotel Shows, giving us another way to serve our market and reach into new territories.”
In Oman, The F&B Summit will be applying the same one-to-one meeting event model to the Middle-East’s vibrant hospitality and food retail industries.
With 90 per cent of all F&B products consumed in the region imported, the Middle East represents a great opportunity for suppliers to expand their customer base. But establishing personal relationships with the industry’s highest volume buyers is challenging, time-consuming and expensive, especially for new entrants to the market.
The F&B Summit will offer exactly this opportunity to a group of hand-picked F&B suppliers, who will be matched with senior procurement executives and executive chefs from the Middle East’s largest hotel and restaurant groups, catering companies and supermarket chains. Collectively they have an annual spend estimated at more than US$1bn.
Both HI Design Americas and The F&B Summit clearly signal dmg events’ strong belief that connecting professionals face-to-face builds stronger and closer business communities.